General Motors Undercuts Competition With Lower Starting Prices

Looking for a new Cruze, LaCrosse or Terrain? You might have a bit more money left thanks to some undercutting by General Motors.

CarsDirect reports GM has dropped the base MSRP on a handful of models by as much as $2,750. As a result, some of those models are lower in price than their competitors. The aforementioned GMC Terrain gained the greatest undercut, falling $4,030 under the Ford Edge with the crossover's new base of $24,070.

However, to be able to undercut the competition without removing key features, GM has sliced dealer margins on the cheapest trims, such as the Terrain SL, Buick LaCrosse 1SV, and the newly introduced Chevrolet Cruze L. Profit margins on such vehicles being as thin as they are already — the difference between MSRP and invoice on the Cruze LS is $600, but only $81 on the L — the economy models may see or are seeing now incentive inclusions.

The post General Motors Undercuts Competition With Lower Starting Prices appeared first on The Truth About Cars.

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