Volvo may not be ready to directly sell its models to the public in the same way Tesla does, but the automaker is ready for online orders.
Reuters reports Volvo will gently wade into Internet sales around the globe, and increase spending on digital advertising, though consumers will still need to visit their nearest dealer to complete the transaction for now, per sales boss Alain Visser. He adds that around 80 percent of the automaker's base are already well-versed in online shopping, and believes the habit will transfer into cars soon enough.
Just as Volvo adjusts its backwards cap and velcro sneakers before rolling out onto the information superhighway upon its magic keyboard, however, the automaker will not be attending as many auto shows as it once did. Instead, it will hit a single show per year in Asia, Europe and North America — specifically, Shanghai/Beijing, Geneva and Detroit — preferring to produce its own annual global event for the latest and greatest.
The post Volvo Entering Digital Sales, Limiting Show Appearances appeared first on The Truth About Cars.
from The Truth About Cars http://ift.tt/Jh8LjA
Put the internet to work for you.
No comments:
Post a Comment