Hold onto your wallets: Ford and Chevrolet are getting the jump on Labor Day sales weeks in advance of what most consider the end of the summer season.
Automotive News reports the two brands are bringing their A games to the showroom, ranging from 0 percent financing for 72 months across most of their respective lines, to Chevrolet offering deferred payments for the first 90 days for select models. Rather than wait until closer to Labor Day, however, Ford launched the first attack back in late July; Chevrolet kicked off its campaign last week.
The end game? Regain lost ground in sales from the first half of 2014. Ford lost 1 percent of its share of the market, dropping to 14.8 percent in comparison to 2013. Meanwhile, Chevrolet fell from 12.9 percent to 12.5 percent in the same period comparison.
Other combatants in the end-of-summer sales battle include Toyota offering 0 percent APR for 60 months on a handful of models, Nissan presenting 0 percent between 36 and 72 months depending on the model chosen, and Dodge giving buyers 90-day deferments on 2014 and 2015 models through Labor Day weekend.
The post Ford, Chevrolet Begin Labor Day Battle Weeks Early appeared first on The Truth About Cars.
from The Truth About Cars http://ift.tt/Jh8LjA
Put the internet to work for you.
No comments:
Post a Comment