Wednesday, August 27, 2014

Hold the Line: 2015 Dodge Dart Pricing Dug Up, Dissected

2014 Dodge Dart Limited

After shuffling the Dart lineup and adjusting pricing for the 2014 model year, publicly available pricing data shows that Dodge is staying the course for 2015. With a Dart refresh scheduled in 2016 and an SRT variant on the table in the same timeframe, big changes are on the way. For now, check out the latest MSRP and trim specifics below.

Dart SE: $17,490
The 2015 lineup begins with the $17,490 Dart SE powered by the 160-hp 2.0-liter four-cylinder paired with a six-speed manual transmission. Although the manual is our transmission of choice, those who refuse—or possibly can't—shift for themselves will need to scrounge up an additional $1250 for a six-speed automatic, bringing the price of entry to $18,740. Chrysler's basic Uconnect system with AM/FM/CD/MP3 capability is standard, but the $775 Convenience Group is a one-stop shop to add voice commands with Bluetooth connectivity, steering-wheel audio controls, a USB port, air conditioning, underbody aerodynamic bits, active grille shutters, cruise control, body-color door handles, keyless entry, and body-color power mirrors. Did you see how they snuck A/C into that long list? We don't imagine many Dart SE's will be sold without Convenience Group. Wi-Fi and wireless phone charging are among the Mopar accessories, and cost $609 and $385.

Dart SXT: $19,590
Moving up to the $19,590 SXT trim brings the 184-hp 2.4-liter "Tigershark" four-cylinder paired with a six-speed manual; opting for the six-speed automatic will again add $1250 for a total of $20,840. For 2015 there are two available Uconnect packages for the SXT: the $595 Uconnect with an 8.4-inch touch screen, a backup camera, iPod control, a USB port, glovebox lamp (!), and illuminated instrument panel surround. Big spenders will want to go with the $1295 Sun/Sound group which brings all the aforementioned stuff and adds a power sunroof and a 506-watt Alpine audio system with nine speakers and a subwoofer to the list.

The Blacktop package is again available on the SXT for $295 if you want your Dart to look pissed and, uh, more black (but not on top). Heated seats and remote start are bundled into a $395 package, nav is available for $495, the Rallye appearance group (tweaked suspension, rear antirollbar, and some appearance bits) costs a tidy $395, and a whole heap of Mopar accessories can be piled on. A/C is standard—whew.

2014 Dodge Dart Blacktop

This is a Dodge Dart with the Blacktop package. As you can see, it is not black on top.

Dart Aero: $20,990
Thrifty misers, take heed of the $20,990 Dart Aero and its economy-focused, 160-hp 1.4-liter MultiAir four-cylinder turbo. (It has more torque than the 160-hp naturally aspirated 2.0-liter.) Just as with the SE and SXT trims, swapping the six-speed manual for an equally gear-endowed automatic requires a $1250 premium for a total price of $22,240. EPA-rated at 28 mpg city and 41 mpg highway, the Aero packs manual A/C, keyless entry, cruise control, power locks, and a leather-wrapped steering wheel as standard, adding a little luxury to its economy mission. Options here are essentially limited to Mopar accessories and navigation.

Dart GT: $21,990
The $21,990 Dart GT uses the 2.4-liter Tigershark four mated to a six-speed manual, with the six-speed auto again adding $1250 to the bottom line; if nothing else, Dodge is consistent. Regardless of transmission choice, the GT brings standard 18-inch wheels (a Hyper Black finish will add $395), leather front seats with power adjustments for the driver, and a leather-wrapped and heated steering wheel, as well as Uconnect with an 8.4-inch screen, steering-wheel controls, and voice activation. The $995 Technology Group brings auto high-beam control, rain-sensitive wipers, blind-spot and cross-path detection, HID headlights, an intrusion alarm, and parking sensors.



Dart Limited: $23,990
Sitting tallest in Dodge's compact-car quiver is the $23,990 Dart Limited, which, although equipped with the 2.4-liter four-cylinder, breaks from tradition and comes standard with a six-speed automatic. (Yay! Or, well, boo. But we at least got to write something different.) In addition to most of the features included in the GT, the Limited gets navigation, fog lamps, auto headlights, remote start, a sunroof, and proximity entry and start as standard, as well as remote start, an auto-dimming rearview mirror, and its own suspension tune.

Look for the 2015 Dart, in all its of its many guises, to begin arriving in dealerships this fall.

2014 Dodge Dart Limited



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