The more some things stay the same, the more other things change. Or so the saying doesn't go.
Mazda's U.S. market share hasn't been much more than level since a pre-recession surge, if you can call it that, to 1.99% in 2008. A brand known as something of the poor man's BMW should be selling a large volume of cars in America, but BMW, with its expansive model range, sells nearly as many vehicles.
Subaru, on the other hand, has risen from niche status to a mainstream status in the span of a few short years. The WRX/STi and BRZ do contribute – 7.1% of the brand's 2014 volume through the end of July – but Subaru has developed a real knack for knowing what U.S. buyers. Consider the XV Crosstrek, an Impreza-based tall rider which, as it happens, easily outsells the Mazda 6.
The post Chart Of The Day: Subaru Has Risen, Mazda Not So Much appeared first on The Truth About Cars.
from The Truth About Cars http://ift.tt/Jh8LjA
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