Having reached a four-year peak in 2012, the year in which the FR-S first arrived, sales at Toyota USA's Scion division slid 7.1% in 2013.
Through the first seven months of 2014, every Scion model except the tC is selling less often than they did one year ago. The iQ's 47% drop equals 1244 fewer sales through seven months. The FR-S's 24% decrease translates to 2802 fewer sales.
Scion sold 173,000 new vehicles in 2006, the brand's best year on record. With likely no more than 65,000 sales in 2014, Scion will have declined 62% from that point. (It was, not surprisingly, worse between 2009 and 2011.)
Scion's Toyota parent company, however, sells a rather large number of vehicles in America. With just 2.6% of U.S. Toyota volume coming from Scion – 12% from Lexus – it's not as though this has to be a long-term headache. Twelve different nameplates, on their own, outsell the Scion brand as a whole.
The post Chart Of The Day: At Least Toyota Has Toyotas appeared first on The Truth About Cars.
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