The Toyota Sienna was America's best-selling minivan during the month of July 2014, although Chrysler's minivan duo combined to own a far greater portion of the market.
44.8% of all July minivan sales went Chrysler and Dodge's way, up from 38.1% a year ago. The Grand Caravan/Town & Country twins rank first and second in the minivan category through the first seven months of 2014 and have jointly increased their market share to 49% from 43.6% during the same period last year.
Meanwhile, Honda, Mazda, and Nissan have all sold fewer minivans (mini-minivans in Mazda's case) this year than last. The Odyssey's 7% decline equals 5530 fewer sales for Honda; Odyssey volume fell by 2355 units during the month of July. Honda's share of the minivan segment has fallen from 25.6% during the first seven months of 2013 – when it was the minivan sales leader – to 22.3% in 2014. The Odyssey was America's 30th-best-selling vehicle overall through the first seven months of 2013; 39th so far in 2014.
The Mazda 5′s most direct competitor may now be the Ford Transit Connect Wagon, sales of which aren't broken out from the overall Transit Connect's tally. Ford has reported 23,889 total Transit Connect sales this year, a 2.4% increase. 5 sales are down 13% in 2014, though July volume shot up 68% to 1547, or 3.3% of the category.
| Minivan | July 2014 | July 2013 | % Change | 7 mos. 2014 | 7 mos. 2013 | % Change |
| Chrysler Town & Country | 11,370 | 8,060 | 41.1% | 81,246 | 67,439 | 20.5% |
| Dodge Grand Caravan | 9,473 | 8,583 | 10.4% | 81,539 | 68,055 | 19.8% |
| Honda Odyssey | 10,906 | 13,261 | -17.8% | 74,203 | 79,733 | -6.9% |
| Kia Sedona | 775 | 1,068 | -27.4% | 4,351 | 3,630 | 19.9% |
| Mazda 5 | 1,547 | 922 | 67.8% | 8,762 | 10,023 | -12.6% |
| Nissan Quest | 786 | 1,055 | -25.5% | 7,156 | 8,004 | -10.6% |
| Toyota Sienna | 11,661 | 10,608 | 9.9% | 73,952 | 73,167 | 1.1% |
| Volkswagen Routan | 1 | 155 | -99.4% | 1,103 | 1,021 | 8.0% |
| — | — | — | — | — | — | — |
| Total | 46,519 | 43,712 | 6.4% | 332,312 | 311,072 | 6.8% |
There are major changes planned for the structure of Chrysler/FCA's Windsor, Ontario-built minivan lineup, yet the current results suggest a real move back to the status quo. Traditionally, when consumers thought, "Minivan?", they also thought, "Grand Caravan." This trend has only been emphasized by the disappearance of so many competitors. (Chrysler/Dodge combined for just 35% market share in the category a decade ago.)
Of the 1,187,790 new vehicles sold by the five Chrysler Group brands so far this year, 13.7% have been minivans. America's third and fourth-best-selling minivans, on the other hand, generate just 8.5% and 5.4% of company-wide volume, respectively.
These are important products for Fiat Chrysler Automobiles in North America, and the boldness with which the company is planning to completely alter a playing field they so thoroughly dominate lacks the caution one might see from the automakers which sell the third and fourth-best-selling minivans.
The post Cain's Segments July 2014: Minivans appeared first on The Truth About Cars.
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