As part of brand boss Johan de Nysschen's overall plan to boost its image outside of the United States, Cadillac is considering moving some of its functions to New York City.
Reuters reports the move would affect marketing, advertising and strategy to Manhattan, putting physical and cultural distance between the three and the rest of the brand's operations in Detroit. The move would also bring new talent that Cadillac may not have obtained if everything remained within the Motor City.
This would not be the first time such a move occurred under de Nysschen's watch. As head of Infiniti, he moved the brand's team to Hong Kong in an effort to gain outside input and autonomy beyond parent company Nissan's influence.
The post Cadillac Considers Shifting Some Operations To NYC appeared first on The Truth About Cars.
from The Truth About Cars http://ift.tt/Jh8LjA
Put the internet to work for you.
No comments:
Post a Comment