Friday, June 27, 2014

Master of the Hooniverse: Ken Block’s 10-point Plan to Be a Youtube Star

Master of the Hooniverse: Ken Block's 10-point Plan to Be a Youtube Star

Dan Gurney? Blank stare. Mario Andretti? Shoulder shrug. Ayrton Senna? Befuddled head tilt.

For a generation raised on YouTube, lost in Minecraft, and baked in Snapchat, those names don't mean anything. American kids have a hazy notion that Jeff Gordon is some old NASCAR guy and Dale Jr. sells Mountain Dew. Beyond that? Nothing. READ MORE ››



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