2015 Chrysler 200C
As Chrysler's three-car lineup stretches to fill previously uncontested segments, the first step will be to shrink—with a compact 100 sedan due in 2016.
The 100, as we imagine it, will be based on the "Compact U.S. Wide" front-wheel-drive platform that underpins the Dodge Dart and the mid-size 200. Without saying anything of real substance regarding the car in its investor presentation, Chrysler intends to "differentiate" the 100 from its competitors—the Ford Focus, the Toyota Corolla, the Honda Civic, and the Chevrolet Cruze, among others—with better performance, snazzier interiors, and lots of technology. In other words, the 100 won't be a PT Cruiser redux, but Chrysler wouldn't turn down PT-like sales figures.
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While we expect the 100 to get a 2.4-liter four and nine-speed automatic, the 100 needs to look and feel drastically different from the Dart to attract attention. With the unmourned Avenger and, eventually, the Dodge Grand Caravan booted out of existence—moves that will calm what Chrysler describes as an "internal brand turf war" against Dodge—the 100 may suffer from Buick Verano syndrome if it's not much more than a gussied-up Dart. We have to wonder if the 100 won't become any more than a modern-day Chrysler Cirrus, cannibalizing residual sales from its Dodge counterpart—which itself is due for a refresh in 2016. It's probably too early to judge, right?
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