Rolls-Royce “Intensively Thinking About” Selling An SUV

Illustration by Garrett Bradford. All rights reserved, used with permission. No sooner did Bentley confirm that they will indeed be producing a premium priced crossover, then Rolls-Royce CEO Torsten Mueller-Oetvoes announced that they will join the other British ultra luxury marque in offering a utility vehicle, likely to cost even more than the Bentley, which is expected to start at about $250,000. The least expensive Rolls-Royce, the BMW 7 Series based Ghost, starts at more than that price. BMW owns Rolls-Royce while another German automaker, Volkswagen, owns Bentley. "We are intensively thinking about entering the SUV segment," Mueller-Oetvoes said in an interview at the Frankfurt auto show. "The SUV segment is very interesting. It has been incredibly stable during the crisis, and I think a luxury niche will develop." Crossover frenzy seems to be gripping the auto industry at all price points, including among luxury brands. The Rolls-Royce announcement follows previous news that Maserati would sell the Levante SUV starting in 2015 and CUV concept reveals at the Frankfurt Motor Show by both Jaguar and Infiniti. Illustration by Garrett Bradford. All rights reserved, used with permission.   from The Truth About Cars http://www.thetruthaboutcars.com

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