Tuesday, February 26, 2013

Rolls-Royce Wraith: Final Teaser Distills Design to Four Lines and One Spirit [2013 Geneva Auto Show]

The latest and final dispatch in the flurry of build up to the Wraith's Geneva debut arrived today in the form of a simple but elegant line sketch. It arrives after an interior preview and some shadowy and vague photos—it seems the crew from West Sussex has its protocol reversed, as this type of drawn-out reveal generally begins with a sketch and ends with a photograph.

The point of the new graphic is to illustrate how a car's overall design can be distilled down to three or four key lines, in this case a long, sloping fastback configuration that Rolls-Royce trumpets as the Wraith's defining element.



Giles Taylor, design director for Rolls-Royce sums up the importance of the sketch by offering this tidbit: "In my view, the most successful designs always come down to three or four lines." We couldn't agree more. We'll see how well his vision translates into sheetmetal when the wraps finally come off next week at the 2013 Geneva auto show.

2013 Geneva auto show full coverage



from Car and Driver Blog http://blog.caranddriver.com




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