Friday, February 22, 2013

Jeep® Cherokee Embargo! Cripes! Alright, TTAC Busts It


Chrysler sure knows how to get the attention of the autoblogosphere. It's not just that they send out pictures of a new car, along with a titillating come-on embargo. Oh, no: They do it not one, but several better. TTAC is in receipt of a Chrysler-internal email, along with userid and password to a site where secret pictures of the Jeep Cherokee are stored, along with the admonition that "anything you have heard or seen is still embargoed, until the day of the reveal, Wed., March 27 (at 12:01 am EST)." What do we do now?

Of course, we do our journalistic duty. In the name of the first amendment, we assert our constitutional right and publish the darned pictures, especially now that everybody else did. We also would like to take the opportunity to  state that the name Jeep® Cherokee is instantly recognizable as the most capable and versatile mid-size SUV in the world. For 2014, Jeep brings the Cherokee name back to North America with the debut of its all-new mid-size sport-utility vehicle.

 If you think that this sounds like lifted from a press release, then you are darn right. It was part of the confidential email.

You want the userid and password, you say? Bah! We are professionals, and we do not reveal our sources.

F5B1A0085 F5B1A0590 F5B1A1015 F5B1A1685

from The Truth About Cars http://www.thetruthaboutcars.com




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