Carlos Ghosn Sees No European Growth For Years. There Will Be Even Less After That

Nissan-Renault CEO Carlos Ghosn said today that he does not expect any sales growth in Europe over the next three to four years. He is not giving up on growth, and said that most will come from higher demand in the United States and China, Reuters reports. What Ghosn kept to himself is that there probably won't be much growth in Europe after those three to four years either. Most likely, there will be a monstrous contraction of the market.  It is simple math:  Around 1970, as the pill became popular, births dropped by approximately half from their prior peak in the mid-sixties. This peak now sits smack in the middle of the prime new car buying age, which in most of Europe is between 40 and 60 years. The trailing edge of the peak already makes itself felt with lower sales. At around 2020, this peak will retire, leaving behind a drastically smaller pool of buyers. European carmakers which at this point are not firmly established in growth markets, will be dead.  If you are just beginning to establish yourself now in growth markets, it will be too late. from The Truth About Cars http://www.thetruthaboutcars.com

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