The Incentive Wars: GM Mounts All-Out Assault

It did not take a high degree of intellect when we recommended last week to wait for a better deal if you are in the market for a Chevy or GMC pick-up.  GM threw its vaunted  fiscal discipline in the wind and is piling cash on the hood  of trucks that are piling up on dealer lots. GM, says the Freep, is "matching or beating discounts from rivals Ford and Chrysler, offering up to $9,000 off remaining 2012 models and close to $4,500 off 2013s. That, plus low interest rates, sweet lease deals and abundant financing, is good news for people in the market for a truck." We never put much credence in the story that truck armadas must be kept in reserve such as not to run out of them when GM switches over to its 2014 models. At the end of November, Chevy dealers had more than 169,000 Silverados nationwide,138 days of supply. Ford had a 90-day supply of F-150s, and Chrysler had 106 days' worth of Rams. : from The Truth About Cars http://www.thetruthaboutcars.com

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