Monday, December 31, 2012

Maserati Product Plans Through 2015, Proposed Price Points Appear Online

Maserati is in the midst of revamping its lineup and adding new models in order to become a full-line luxury automaker by 2015, and now the company's plan for all of this has appeared online, first showing up at Carscoop. We already knew Maserati plans to augment its GranTurismo grand tourer and all-new 2014 Quattroporte flagship sedan with a smaller four-door (the Ghibli) and an SUV called the Levante, so what the leaked document does reveal is how this new lineup will come together. 

The image above appears to have be an internal Maserati presentation slide, much like recently leaked Alfa Romeo plans that made their way onto the interwebs. No specific timing for each model is given, but we know Maserati intends to add the Ghibli and Levante before 2015. (The company is hoping the new and redesigned models will bring global annual sales up to the 50,000-mark. What is shown on the slide is Maserati's proposed price points for each new model in Euros—don't worry, we'll convert those figures to American for you. The Quattroporte sedan and GranTurismo lineup will span from just over $100,000 to close to $200,000, while the new Ghibli will occupy the space between $70,000 and $100,000. The Levante SUV will get a slightly wider—and higher—price spread between roughly $80,000 and $150,000.

Not mentioned on this slide is the brand's proposed small crossover, which presumably would occupy the space below the Ghibli in Maserati's lineup. We don't expect this compact SUV to arrive sooner than 2015, which would explain its absence from these product plans, which appear to cover Maserati's product offensive between now and 2015.

from Car and Driver Blog

Put the internet to work for you. via Personal Recipe 647533

No comments:

Post a Comment