If, while watching your team crush it this weekend, you see few Volkswagen ads, you're not alone; VW of America is reining in advertising for two weeks.
In a memo sent Friday to VWoA's dealer network, marketing chief Vinay Shahani announced the subsidiary would "temporarily pause a majority" of its tier-one advertising immediately through October 11, Automotive News reports.
The reduction will not affect some of VWoA's key efforts, such as the postgame coverage following NBC's "Sunday Night Football," but those watching "Grey's Anatomy" will have to visit YouTube if they want to see any of the adverts featuring VW's App Connect infotainment system, debuting for the 2016 model year, as Shahani noted in the memo:
Ongoing press coverage and negative consumer social sentiment in the marketplace has effectively drowned out any positive messaging from our national App Connect campaign.
The move follows the immediate removal of regional-level advertising of the automaker's diesel models earlier this week, a result of the fallout from the EPA's revelation last week regarding said models cheating during emissions testing.
Image credit: Volkswagen USA/YouTube
The post Volkswagen of America Temporarily Reins In Adverts Amid Diesel Scandal appeared first on The Truth About Cars.
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