Forecasts suggested that U.S. new vehicle sales would decline in March 2015, but the auto industry reported a slight uptick compared with March 2014. The moderate 0.5% improvement occurred despite a 4% passenger car sales decline and a 0.6% drop in full-size pickup truck sales.
• GM truck increase contrasts with overall GM decline
• Ram truck decrease contrasts with overall FCA improvement
Granted, the March decline for full-size trucks was slight; the F-Series, Ram, Tundra, and Titan decreases were nearly completely counteracted by a GM increase.
Moreover, the first-quarter of 2015 was a healthy one for full-size trucks, with the five top nameplates all reporting improved sales compared with the first three months of 2014.
| Truck | March 2015 | March 2014 | % Change | 3 mos. 2015 | 3 mos. 2014 | % Change |
| Ford F-Series | 67,706 | 70,940 | -4.6% | 177,312 | 173,358 | 2.3% |
| Chevrolet Silverado | 45,193 | 42,247 | 7.0% | 126,694 | 107,757 | 17.6% |
| Ram P/U | 41,595 | 42,532 | -2.2% | 101,511 | 96,906 | 4.8% |
| GMC Sierra | 17,395 | 16,863 | 3.2% | 45,173 | 42,213 | 7.0% |
| Toyota Tundra | 11,508 | 11,589 | -0.7% | 28,757 | 27,402 | 4.9% |
| Nissan Titan | 1,048 | 1,314 | -20.2% | 2,638 | 3,318 | -20.5% |
| — | — | — | — | — | — | — |
| Total | 184,445 | 185,485 | -0.6% | 482,085 | 450,954 | 6.9% |
But Ford F-Series sales slipped 5% last month compared with March 2014, an especially strong F-Series sales month, though F-Series sales were up narrowly compared with March 2013. The Ford outsold the combined efforts of the Chevrolet Silverado and GMC Sierra for the second time in three months.
GM's twins posted a combined increase of 6% in March. Their 62,588 sales generated 34% market share, up two percentage points compared with March 2014. Their improvement didn't stop GM from reporting a 5% loss – GM car sales plunged 21%.
| Truck | March 2015 Share | March 2014 Share | 3 mos. 2015 Share | 3 mos. 2014 Share |
| Ford F-Series | 36.7% | 38.2% | 36.8% | 38.4% |
| Chevrolet Silverado/GMC Sierra | 33.9% | 31.9% | 35.7% | 33.3% |
| Ram P/U | 22.6% | 22.9% | 21.1% | 21.5% |
| Toyota Tundra | 6.2% | 6.2% | 6.0% | 6.1% |
| Nissan Titan | 0.6% | 0.7% | 0.5% | 0.7% |
| — | — | — | — | — |
| Full-Size Share Of Total Pickup Truck Market | 85.2% | 88.9% | 84.9% | 88.8% |
| Full-Size Pickup Share Of Total Industry | 11.9% | 12.1% | 12.2% | 12.0% |
Just days after TTAC explored the idea of 58 consecutive months of year-over-year, Ram truck improvement, Ram P/U sales in March 2015 declined for the first time since April 2010. The decrease was slight, only 937 units, and it didn't stop the overarching FCA/Chrysler Group from posting the manufacturer's 60th consecutive monthly increase.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.
The post March 2015 U.S. Full-Size Truck Sales Decline – Cain's Segments appeared first on The Truth About Cars.
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