Aston Martin products are in for some big changes in coming years, but their DB-based naming strategy will carry forward. According to Autocar, Aston has applied for trademarks for the names DB10 through DB14, likely for the successor to the DB9. Aston may decide, however, to buck tradition and reuse the name when the next-gen coupe and convertible appear approximately in mid-2016.
The "DB" naming convention was first applied to Aston Martins during the years that the brand was stewarded by Sir David Brown, who rescued the automaker from dire straits during the postwar era and maintained control through the 1970s. Some of the more well-known DB models include the DB2/4, which was driven by Tippi Hedren in Alfred Hitchcock's The Birds, and the DB5 coupe, which was featured in a number of James Bond films—among them Goldfinger, Thunderball, Goldeneye, Tomorrow Never Dies, Casino Royale, and Skyfall. Many historic Aston Martin race cars have worn names derived from the street cars', but with DBR before the numeral.
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No word on other trademark applications for successors to the V8/V12 Vantage or Rapide models, or for the expected SUV model. But we expect that somewhere Sir David Brown is happy that his name—or more accurately, his initials—will remain an integral part of the marque.
from Car and Driver Blog http://ift.tt/nSHy27
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