Wednesday, July 23, 2014

2015 Toyota Yaris Has “European Flavor”, We’re Afraid To Ask…

1288376907795_WIDESCREEN Toyota is touting a new "European flavor" for the 2015 Yaris. I'm not sure what that means, but it does evoke bad memories of the chevre I left in my suitcase after coming home from the Paris Auto Show. All jokes aside (and that was bahhhhh-d), our Yaris will likely be built in France, but Toyota is looking for a way to both incorporate that into their messaging, and avoid telling everyone that their new subcompact is built by a bunch of socialist surrender monkeys. It's not easy to explain the poor economics of building a subcompact car in Japan, but telling American consumers that its made in France is likely even more difficult. Not much has changed mechanically, and the 4-speed automatic still remains. C'est la.

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from The Truth About Cars http://ift.tt/Jh8LjA

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