Tuesday, July 29, 2014

Millennials Start With Sharing, End With Individual Ownership

hipster lyft millennials

Though companies such as Lyft, Car2Go and Uber aim to help the young and the carless get around town without the need for owning a car — Uber wanting to go as far as to replace car ownership, period — the millennials eventually decide to go all in on individual car ownership.

Automotive News reports the transition from using ridesharing and car sharing services to ownership comes when cohorts of the generational group begin families, sometimes moving out of the urban core to do so. The delays in starting a family and purchasing a car are linked to student loan debt and a recovering, highly competitive job market, pushing the age of first-time buyers to the mid-20s at the youngest.

Meanwhile, those who live in cities like Austin, Boston, New York and Seattle are helping to make sharing services a success, with a projected 3.8 million users coming on-board by 2020. In turn, a total of 50 percent either sell a car or postpone buying a car, substituting ownership for sharing, leading to 1.9 million vehicles sold-off or not bought by 2020.

Though sharing may mean fewer vehicles leave the showroom, overall sales are climbing. Over 16 million units are forecast to head out onto the highway by the end of 2014 according to many an analyst. In the long-term, sharing services may also help send their consumer base to the showroom, with those shoppers looking a vehicle based on what they drove as a member of the service.



from The Truth About Cars http://ift.tt/Jh8LjA

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