Tuesday, July 29, 2014

Toyota FCV To Get “Mirai” Moniker, Hefty Rebates In Japan

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Toyota's upcoming fuel-cell vehicle will reportedly get the name "Mirai" when it launches in 2015, along with a hefty rebate program in its home market of Japan.

Bloomberg reports that the Mirai name has been trademarked in the United States, but the actual name won't be revealed until closer to its 2015 on sale date. The word Mirai is said to mean "future" in Japanese.

Just-Auto is reporting that Japan's government could offer rebates as high as 2 million yen (about $20,000 at current exchange rates), bringing the Toyota FCV's pricetag down from 7 million yen ($70,000) to about 50,000 yen ($50,000). The government is also piloting an infrastructure project to bring 100 hydrogen fuel stations to the country by March 31, 2015, in an effort to help spur demand.

Plans are afoot to use the first hydrogen cars as taxis and other service vehicles, as a means of creating broader acceptance and reducing petroleum usage.



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