Faced with nearly intractable opposition from the entrenched power bases of existing taxi bureaucracy from coast to coast, Uber is taking the very tech-company approach of trying to outsmart them instead of outfight them. The newest weapon in the struggle: a hamburger.
Today, for a few hours, Uber users in Oakland will see a hamburger icon on their app screens. Clicking that button will get you up to twelve hamburgers from a food truck, delivered to your door. And why not? Uber already has a transportation infrastructure made up of independent drivers and data coordination. What else could it be used for? Will this be like a pop-up mole game, as municipalities everywhere react in years to crush Uber innovations that appear every few days?
More to the point, can Uber's databases and analysis, coupled with multiple services, crank the utilization level of their drivers up to the point that existing medallion holders will sell them and join the Uber wave? Why sit in line at a hotel for a taxi fare when you can deliver burgers in-between giving rides to prepaid customers?
from The Truth About Cars http://ift.tt/Jh8LjA
Put the internet to work for you.
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