Wednesday, May 7, 2014

To Live and Die at SRT: Grand Cherokee SRT Granted Clemency, Chrysler 300 SRT Gets the Axe

2014 Jeep Grand Cherokee SRT

Fiat-Chrysler's decision to roll back the idea of Street and Racing Technology (SRT) as its own division and aligning it under the Dodge banner is by now old news, but the announcement failed to address what will become of two high-profile SRT creations: The Grand Cherokee SRT and the Chrysler 300 SRT. Curiously absent from FCA's voluminous Investor Day materials, we did a little digging, and we've surfaced with some good news and some bad news.

2012 Chrysler 300 SRT8

2012 Chrysler 300 SRT8

Our sources within the company tell us that the Grand Cherokee SRT will live on for the near future for a very good reason: It's the bestselling model to wear the SRT badge. The 300 SRT8 won't be so lucky. Sources today confirmed to Car and Driver that the 300 SRT will leave the building shortly. It appears that although the automaker is on a ruthless push to, as CEO Sergio Marchionne put it, "establish a clarity of brand positioning," sales numbers are still the ultimate factor in deciding the fate of any given model.

For tons of additional product news from every Fiat-Chrysler brand, click here.



To Live and Die at SRT: Grand Cherokee SRT Granted Clemency, Chrysler 300 SRT Gets the Axe.

To Live and Die at SRT: Grand Cherokee SRT Granted Clemency, Chrysler 300 SRT Gets the Axe.

 



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