2013 Mercedes-Benz GL550 4MATIC Tested: Status Has its Price

Were Nicolaus Copernicus alive today, he would totally get the Mercedes-Benz GL550. Ringing in at a tidy as-tested price of $100,115, the GL550 sits on the bejeweled side of the Diamond-Water Paradox, a subjective theory of value examined by Copernicus that essentially tries to explain why people will line up to pay tens of thousands of dollars for a shiny object while plenty of perfectly serviceable 1989 Dodge Diplomats sit unsold at the very reasonable asking price of $995 (no money down!). Okay, so maybe we slept through the history class covering the Renaissance; the point is, like Copernicus—who soon realized worrying about such theoretical matters was a royal pain in the ass and set his sights on more trivial tasks like realigning the solar system—Mercedes-Benz understands that the GL550 occupies rarefied air in the diamond-encrusted luxury SUV market, and for those who decide they need one, the price is secondary to the shine. READ MORE ›› from Car and Driver Blog http://blog.caranddriver.com

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