Monday, February 11, 2013

Audiacious Targets: Alfa Wants To Outsell Fiat In America

Alfa Romeo will outsell Fiat in the United States once the sporty brand gets a foothold in its new Peter Grady, head of network development for the Chrysler Group, told Reuters.

After nearly 20 years of absence, Alfa is coming back to America in the 4C sports car, due to arrive late this year.

"We think that Alfa Romeo will have a little bit larger volume than Fiat will have," Grady said.

Outselling Fiat is not much of a target. In 2012, Fiat sold 43,772 units in the U.S.



from The Truth About Cars http://www.thetruthaboutcars.com




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