Question Of The Day: What Brand Of Yesteryear Deserves A Tomorrow?

Checkers wasn't always a game. Ajax wasn't always a cleanser. Edsel… was not ever quite a hip name. Even back in the day. Although Ford spent several billions of real dollars trying to make it so. Sometimes brands deserve to die. Just going down the proverbial list shows about a 95+% rate of, "What were those?", followed by quite a few, "Yeah, I remember those. They sucked." Then you have a few that seem surprisingly contemporary. A Saturn can still be a futuristic machine if some manufacturer decided to resurrect the brand and invest in new distinct models. Pontiac was a place. An Indian tribe, and a brand that sold well over 20 million vehicles, and included dozens of memorable model names. Truth be told many of these old names sound far better than the current ones. An Eagle sounds like a better name for a sporty car than a Dodge. Mercury sounds more hip than a homely Ford. Even the stillborn Amati brand was a far more melodic muse than that guttural Mazda moniker. Car brands. Car parts. Even certain auto service companies, like gas stations and repair chains, had names that are still easy and fun to remember. Do any of them deserve a tomorrow? Let us know. Oh, and before you ask Derek and Brendan, Canada apparently does qualify.   from The Truth About Cars http://www.thetruthaboutcars.com

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