Tuesday, July 31, 2012

Mark LaNeve Is Back…At Ford

How strange that on a day full of Joel Ewanick related news, an old face pops up at a crosstown rival.

Mark LaNeve, the man responsible for Cadillac's Led Zeppelin-and-machismo ad campaigns, has taken 0n the position of COO with Team Detroit. As some of you may know, Team Detroit is Ford's ad agency. LaNeve was previously at insurance giant Allstate, and has also done a stint at Volvo as well. Who wants to bet that Lincoln will be getting from extra attention from now on?



from The Truth About Cars http://www.thetruthaboutcars.com




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