Thursday, July 5, 2012

Plug-In Car Sales Breakdown: June 2012

Now that the dust has settled, it's time to take a look at our favorite automotive urination competition, the epic battle between the Chevrolet Volt, Nissan Leaf and the Toyota Prius Plug-In.

Chevrolet emerged as July's victor, as well as the year-to-date champion. With 1,760 Volts sold in June, the General is leading the plug-in sales stakes with 8,817 units sold in the first six months of 2012. Still not the kind of volumes that GM was hoping for. In second was the Toyota Prius Plug-In, with 695 units sold in June and 4,347 in the first half of 2012. The Nissan Leaf finished third, with 535 sold in June, and 3,148 cumulatively.

Nissan is blaming a marketing mishap for the Leaf's slow sales. Rather than selling them directly to customers via a waiting list, the cars can now be bought off the lot, and a Nissan spokesman told Bloomberg that they "…miscalculated the marketing that had to go behind it." The Volt, on the other hand, seems to have from a boost in sales in California, now that the car can be driven in the HOV lane without a passenger.

Regardless of the surrounding factors, adoption of plug-in cars is growing, albeit at a slower than anticipated pace. Chevrolet dealers still had a 90 day supply of Volts on June 1st, and breakdowns for the Prius Plug-In and Leaf weren't available at time of publication. Leaf sales are down 69 percent year-over-year and 19 percent versus the first half of 2011. The Volt, of course, is doing much better.



from The Truth About Cars http://www.thetruthaboutcars.com




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