Forget Zipcar: BMW to Rent 328i by the Hour—M3, M5 Up Next

It's a shame that Facebook has made high-school reunions more obsolete than fax machines, because in the next year or so, you'll be able to drive away from a BMW dealer in an M5 you don't own—but rent by the hour. The company's BMW on Demand program, already in place in Europe, launches in the U.S. on August 13. Only differently trimmed versions of the 328i will be in the fleet to start; 7ers join next, and eventually BMW plans to stock even more models, including the M3 and M5. Read full story » from Car and Driver Blog http://blog.caranddriver.com

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