The McLaren MP4-12C may be a supremely competent and accomplished sporting supercar, but only someone with a creepy, shiny-vinyl Lewis Hamilton signature Vodafone pit-crew shirt would pick one over the Ferrari 458 or Lamborgini Gallardo. It's a bland, generic-looking wedge that was named after a secret "performance factor" number using calculations known only to McLaren. Not since Pontiac named a car the "6000STE" has nomenclature been so uninspiring, and since the Audi R8 offers twice the visual drama for about half the money it's easy to see why the MP4-12C isn't exactly setting the world on fire. The old SLR "McMerc" may have been a claustrophobic sauna that was frighteningly vulnerable to its much cheaper SL65 AMG sibling in a straight line and at risk from the even more prole-oriented SL55 AMG around a racetrack, but at least it looked like something interesting. Just like the SLR, however, the MP4-12C is being top-chopped to pique a bit of consumer interest. It must absolutely grind the gears of the faceless androids working at the McLaren Technology Centre that they have to add eighty-eight pounds of folding hardtop to their marquee road car, just to make sure the average Russian gangster puts one in the garage next to his Aventador, but as the English say: "Needs must when the devil rides".
While your humble author has never been terribly sympathetic to the English side of the never-ending Ferrari/McLaren battle, particularly after the way Fernando Alonso was treated in the team during his stint, it's depressing just how much the company seems to misunderstand the supercar market. The MP4-12C is undeniably rapid, but that really matters about as much to the real buyers of these cars as the Chevrolet Celebrity Eurosport's stellar 0.84g skidpad figure did to the average single mother who bought one used. Supercars have to look special, and they have to be viscerally desirable. Ferrari and Lamborghini have McLaren beat six ways to Sunday on this. Sure, your Gallardo Superleggera might not be able to keep up with an MP4-12C, but which name would you rather pronounce at the valet in front of your targeted Slovakian supermodel? The McLaren seems to primarily appeal to people who play Gran Turismo, and since Nissan has already found out what the limits of that market are for an $85,000 car, it's no wonder that the American buyer pool for a $265,000 car is shallow. Oh well. Press release excerpts and gallery below:
from The Truth About Cars http://www.thetruthaboutcars.com | |||
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Tuesday, July 3, 2012
Along Came A (McLaren) Spider
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