Monday, April 2, 2012

The Volt Is A Moonshot? I Get It, It’s THAT Moonshot

Since the early days of the Volt, the folks at GM loved to compare the car to putting a man on the moon. That analogy wasn't without its problems. The moon program did cost more than three times its original budget of $7 billion, all it produced was a few rocks, and it ran out of money before it could get going in earnest. 40 years after Eugene Cernan and Apollo 17, the moon has remained untouched by human feet. But what the heck, GM loves the symbolism. To death.

GM likened the Volt to the moonshot in 2008.

GM likened the Volt to the moonshot in 2011.

They did it one more time in 2011.

A few days ago, the director of GM's moon program, Bob Lutz, was at it again with his favorite moon analogy. Except that this time, Lutz asks readers to remember the "45th anniversary of the Apollo 1 disaster that killed three of our hero astronauts."

I am old enough to remember that Chaffee, White and Grissom were killed by an electrical fire. Maybe that moon analogy wasn't so good.

Or maybe it was.



from The Truth About Cars http://www.thetruthaboutcars.com




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