Wednesday, April 11, 2012

Red Alert: Audi To Swallow Ducati

It would be a great announcement to start the Beijing Auto Show, opening to the media in the world's largest car market on April 23. Audi has its eyes on another date in the calendar: On April 18, a day before VW's annual shareholders' meeting in Hamburg, Audi should announce the purchase of Italy's motorcycle maker Ducati, sources tell Reuters.

The story has been around for a while, but a due diligence check takes time. Audi's auditors did not find any hidden skeletons, reports the wire service. Other papers, such as the Corriere de la Sera, and Germany's Handelsblatt agree.

Ducati would round out Volkswagen's brand portfolio nicely. It would have everything from heavy trucks, even ship engines, to screaming superbikes. It also would flip the bird at Audi's Bavarian rival BMW.

 



from The Truth About Cars http://www.thetruthaboutcars.com




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