"Imagine," Ford's marketing wunderkind Jim Farley suggested, "if your service advisor knew your name? If he knew your preferences? What you wanted?" Well, as a former owner of two Phaetons, I don't need to imagine that. Everybody in VW service at my local dealer knew my name, my wife's name, our weekend plans, and which one of the dealership's loaners I liked best ("Blackie", a Passat 2.0T). That's what happens when you sell cars that require frequent servicing and have nobody on staff in the entire country who can perform said servicing in even a marginally competent fashion. Farley, of course, wasn't talking about 5400-pound German crapwagons. He was talking about treating Lincoln buyers to the finest dealership experience available.
The most radical concept Farley showed the crowd was the idea of a "personal shopper" who could be contacted online and who would help the buyer shop the competition as well as shop Lincoln. Don't know which Lexus is right for you? Why not let someone from Lincoln tell you? While it sounds absolutely hare-brained, in the Keeping Up With The Kardashians era, the idea of access to personal shopping help may actually bring some intenders Lincoln's way. Luxury for the middle class: it's a time-honored winning formula. The production-spec MKZ which wandered into the middle of Farley's presentation is actually a pretty good example of that philosophy. It doesn't look anything like the Fusion with which it shares its bones, and it has a very solid three-level powertrain selection that, frankly, just points up how crappy GM's Impala lineup is. There's a 237-horsepower Ecotec four, the very popular hybrid drivetrain complete with long-distance electric-only capability, and the 3.7L Duratec putting out 300 horsepower. The Duratec is the fastest but least interesting of the three, of course. Interior designer Soo Kang sat with our hairdresser-turned-journalist Julie Hyde for a moment to explain her ideas behind the interior. She arrived in the United States as a working concert harpist and continues to let music direct her endeavors. Her favorite part of the MKZ's interior is the pushbutton shifter that permitted her to create an uninterrupted horizontal sweep line in the console. "Every corner of the car," she stated, "should be spacious and serene." Perhaps the most interesting part of the whole presentation was the artist who created multiple "sand drawings" in time with a perfectly coordinated jazz-fusion sextet, complete with gorgeous violinist. The performance piece was clearly painstakingly conceived and thoroughly rehearsed. It went off without a hitch. Unfortunately for Jim Farley, what stands between him and his perfect performance — a nationwide array of disgruntled, financially strapped Lincoln dealers — may be too high a bar to clear. from The Truth About Cars http://www.thetruthaboutcars.com | |||
| |||
| |||
|
Wednesday, April 4, 2012
New York Auto Show: New MKZ, and Lincoln’s Heartbreakingly Optimistic Vision Of The Future
Subscribe to:
Post Comments (Atom)
Archive
-
▼
2012
(7297)
-
▼
April
(760)
- Ford Focus ST Priced At $23,700
- 2013 Ford F-150 Spy Photos: A Mild Cosmetic Update...
- 41-mpg Dodge Dart Aero: Same Great Taste, Less Fil...
- Volkswagen Golf/Jetta CC Not Destined for U.S.
- 2012 Audi A8L W12 Instrumented Test: 0 to 60 mph i...
- Name That Shifter, No. 74
- This Is The Analysis Of The Video That Jalopnik Al...
- 2013 Ford Focus ST Wagon Spied; Still Not Coming Here
- 2013 Acura ILX vs. 2012 Honda Civic: Which Would Y...
- VW Polo R Line Adds Show Without the Go
- 2012 Mitsubishi i-MiEV: Car Seat Check
- Toyota RAV4 EV to Debut May 7
- 2013 Ford Shelby GT500 Crowned World's Most Powerf...
- Daily News Briefs: April 30, 2012
- Next-Gen Toyota Prius Targeted For Stateside Produ...
- There’s a “Huracan” Coming To Your “Urus”
- Cars.com Buzz Index: April 2012
- Morgan 3 Wheeler Being Offered To Eccentric Americ...
- This Weekend’s World Challenge Event Shows What’s ...
- Piston Slap: Crystal Ballin’ the Bling-Free Altima!
- Dodge Dart Gets “Aero” Package To Break 40 MPG
- Junkyard Find: 1990 Ford Escort Pony
- BMW May Takeover Nedcar Plant
- Should the EPA Have Changed the BMW 328's Mileage?
- Trackday Diaries: Two wheels good, four wheels pro...
- At Forbes, Gordon Chang Lacks Adult Supervision
- Gleanings Of The 2010 Beijing Auto Show: Breasts D...
- Review: BMW 335i 6MT Sport Line
- GM And Isuzu Want To Rekindle Old Tie-Up
- What Went Wrong For Peugeot In India?
- GM and Isuzu In Bed Again?
- Hammer Time Rewind: The Seven Deadly Sins
- Most-Read Car Reviews of the Week
- Junkyard Find: Toasty 1965 BMW 700
- Car Collector’s Corner: 1962 Mercury Monterey 4 Do...
- Ed And BS Meet For Cars And Coffee
- Kicking Around The Fisker Football
- This Week's Most-Read Stories
- Mitusbishi Mirage: Yes For Canada, Maybe For America
- Most-Watched Video Reviews of the Week
- Best Selling Cars Around The Globe: Discover Some ...
- 2013 Dodge Dart First Drive: Fiat and Chrysler’s F...
- Cars.com Reviews the 2013 Dodge Dart
- Dodge Dart Aero to Get at Least 41 MPG Highway
- Italian Masterpieces on Display at L.A.’s Petersen...
- Why Torontonians Love The Smart Fortwo
- 2013 Scion FR-S Video
- Capsule Review: Aston Martin V8 Vantage
- Ferrari Plans Hybrid Powertrain
- Biden: “Osama bin Laden Is Dead And General Motors...
- Mercedes Opens First AMG-Only Dealership in Beijing
- Mazda Gives Us Another 1,000 Chances To Buy A Rota...
- Daily News Briefs: April 27, 2012
- Massage-Off: Jag, Mercedes, and Audi Seat Massager...
- Setting Music To Marques
- This Aggression Will Not Stand, Man: Portland Decl...
- Junkyard Find: 1992 Geo Prizm
- For Honda, Next Accord Must be a Hit
- Junkyard Find: 1992 Geo Prizm
- Which Cars Fit Three Car Seats?
- Gleanings Of The 2012 Beijing Auto Show: Seat Intr...
- Confirmed: 2013 Ford Mustang Shelby GT500 Rated at...
- Gleanings Of The 2012 Beijing Auto Show: Car Blogg...
- Go-To Car Music Keep Families in Harmony
- Gleanings Of The 2012 Beijing Auto Show: Toyota Op...
- Coda Withdraws DOE Loan Request Worth $334 Million
- 2012 Audi A1 Sportback First Drive: Two More Doors...
- Lamborghini’s Latest Trademark Application: “Huracán”
- 2013 Shelby GT500; 662 Horsepower, 200 MPH. WHY???
- China Gets Its Dual Clutches From The Borg
- The Acura NSX Concept Gets Painted Proper Sports-C...
- Gleanings Of The 2012 Beijing Auto Show: Victimize...
- Aston Martin Will End Current DBS Production with ...
- What's the Most Affordable Compact Crossover?
- MG’s Icon Concept Unveiled in China [Beijing Auto ...
- 2013 Toyota Land Cruiser: Car Seat Check
- Vellum Venom Vignette: 1991 Toyota Camry (emblem)
- 2013 Aston Martin DBS Spied: 550 hp and One-77 Looks
- Toyota Prices Limited-Edition Tacoma TRD T/X Baja ...
- Is Status For The Smart Or Stupid?
- 2012 Ford Focus Electric to Serve as NASCAR’s Firs...
- Daily News Briefs: April 26, 2012
- 2013 Audi Q5: First Look
- BRB Driving Police Cars
- Time Machine Dilemma: It’s 1973 and You Have Enoug...
- Chevrolet Orlando Finally Becomes Top Small Miniva...
- 2012 Buick Regal GS Automatic Tested: That’s Right...
- Automated-Vehicle Cheat Codes: How to Get the Most...
- Cars.com's 2012 Mock Draft: Top Car Prospects
- Junkyard Find: 1981 Toyota Corolla Liftback Coupe
- Cars.com Reviews the 2012 Volvo XC60
- New NHTSA Website Helps Parents Choose Right Seat
- Toyota Dear Qin Sedan and Hatchback: Don’t You Wan...
- Toyota Yundong Shuangqing Concept: What’s Happenin...
- In Hot Pursuit of Cold Milk: A Look at the New Ind...
- The Continental: Nine-Speeds Are Coming, Legalizin...
- 2013 Bugatti Veyron 16.4 Grand Sport Vitesse Drive...
- Volkswagen Launches China-Only New Lavida [Beijing...
- Jaguar/Land Rover Officially Launches Engineered t...
- Commercial Break: A Quick Example Of A Good “Gen Y...
-
▼
April
(760)
No comments:
Post a Comment