The Fiat 500 got off to a tepid start in the U.S. thanks to a misdirected ad campaign and lack of positive brand recognition, coupled with a slowly building dealer network. How does Chrysler's Italian brand plan to change that? One way is by offering the 500 in a variety of flavors besides the original two-door and convertible, including a Gucci limited edition for the ladies and the newest trim, the aggressive, sporty Abarth. If the original has yet to catch on with American buyers, are we ready for another variant? The amped-up Abarth version should inject a little pep in the 500's step — literally. The high-performance version of Fiat's minicar trades the regular 101-horsepower, 1.4-liter four-cylinder engine for a 160-hp, turbocharged four-cylinder. Other Abarth upgrades include track-tuned suspension and brakes, dual exhaust, 16-inch aluminum wheels and specific exterior styling cues. A base 500 starts at $15,000, the Abarth at $22,000. The brand's original marketing chief Laura Soave was ousted last year and replaced by Chrysler veteran Tim Kuniskis. According to Kuniskis, the 500 Abarth has "the right amount of wrong," which should appeal to enthusiast shoppers looking for an affordable car with spunky looks and the powertrain to back them up. Kuniskis says the 500, including the Abarth model, is a hit in Europe and a small affordable car with personality can find success in the U.S., too. According to Kuniskis, more than 800,000 500s have been sold overseas. "We think the success in Europe can be duplicated here." He lists several factors that could make the 500 appealing to Americans such as escalating gas prices, which casts smaller, more fuel-efficient cars in a better light. The regular 500 gets 30/38 mpg city/highway, and the Abarth version gets 28/34 mpg. Fiat's popular ad campaign should help, too: After overcoming the foibles of the early Jennifer Lopez ads, Fiat is finding success with its TV spots like the one from the Super Bowl and a new one staring bad-boy actor Charlie Sheen. Kuniskis notes there are signs that the brand's momentum is building. The 500 has more than 500,000 Facebook fans, but actual consumers are starting to warm to the car, too. The $23,500 Gucci version sold out quickly, and more than 130,000 people spent the time to take a seat in a 500 at the 2012 Chicago Auto Show. The challenge, Kuniskis says, will be funneling that interest into actual sales. But if Fiat is having trouble selling the $15,000 base 500, why will it be any easier with the $22,000 Abarth model? Kuniskis says the Abarth "offers the perfect combination of emotional and rational." He claims it's the least expensive, highest horsepower, highest mpg car you can buy today. We're checking the math on that. As a bonus: Fiat will even teach you how to drive it. Built into the 500 Abarth's price is a day of driver training from Richard Petty Driving Experience instructors. The 500 Abarth is on sale now in select markets, so we'll soon see if the marketing promise translates to real buyers. Clicking on any image below will launch a larger photo gallery; you can browse through them by hitting the right and left arrow keys. from KickingTires http://blogs.cars.com/kickingtires/ | |||
| |||
| |||
|
Friday, April 13, 2012
Do We Need Another Fiat 500?
Subscribe to:
Post Comments (Atom)
Archive
-
▼
2012
(7297)
-
▼
April
(760)
- Ford Focus ST Priced At $23,700
- 2013 Ford F-150 Spy Photos: A Mild Cosmetic Update...
- 41-mpg Dodge Dart Aero: Same Great Taste, Less Fil...
- Volkswagen Golf/Jetta CC Not Destined for U.S.
- 2012 Audi A8L W12 Instrumented Test: 0 to 60 mph i...
- Name That Shifter, No. 74
- This Is The Analysis Of The Video That Jalopnik Al...
- 2013 Ford Focus ST Wagon Spied; Still Not Coming Here
- 2013 Acura ILX vs. 2012 Honda Civic: Which Would Y...
- VW Polo R Line Adds Show Without the Go
- 2012 Mitsubishi i-MiEV: Car Seat Check
- Toyota RAV4 EV to Debut May 7
- 2013 Ford Shelby GT500 Crowned World's Most Powerf...
- Daily News Briefs: April 30, 2012
- Next-Gen Toyota Prius Targeted For Stateside Produ...
- There’s a “Huracan” Coming To Your “Urus”
- Cars.com Buzz Index: April 2012
- Morgan 3 Wheeler Being Offered To Eccentric Americ...
- This Weekend’s World Challenge Event Shows What’s ...
- Piston Slap: Crystal Ballin’ the Bling-Free Altima!
- Dodge Dart Gets “Aero” Package To Break 40 MPG
- Junkyard Find: 1990 Ford Escort Pony
- BMW May Takeover Nedcar Plant
- Should the EPA Have Changed the BMW 328's Mileage?
- Trackday Diaries: Two wheels good, four wheels pro...
- At Forbes, Gordon Chang Lacks Adult Supervision
- Gleanings Of The 2010 Beijing Auto Show: Breasts D...
- Review: BMW 335i 6MT Sport Line
- GM And Isuzu Want To Rekindle Old Tie-Up
- What Went Wrong For Peugeot In India?
- GM and Isuzu In Bed Again?
- Hammer Time Rewind: The Seven Deadly Sins
- Most-Read Car Reviews of the Week
- Junkyard Find: Toasty 1965 BMW 700
- Car Collector’s Corner: 1962 Mercury Monterey 4 Do...
- Ed And BS Meet For Cars And Coffee
- Kicking Around The Fisker Football
- This Week's Most-Read Stories
- Mitusbishi Mirage: Yes For Canada, Maybe For America
- Most-Watched Video Reviews of the Week
- Best Selling Cars Around The Globe: Discover Some ...
- 2013 Dodge Dart First Drive: Fiat and Chrysler’s F...
- Cars.com Reviews the 2013 Dodge Dart
- Dodge Dart Aero to Get at Least 41 MPG Highway
- Italian Masterpieces on Display at L.A.’s Petersen...
- Why Torontonians Love The Smart Fortwo
- 2013 Scion FR-S Video
- Capsule Review: Aston Martin V8 Vantage
- Ferrari Plans Hybrid Powertrain
- Biden: “Osama bin Laden Is Dead And General Motors...
- Mercedes Opens First AMG-Only Dealership in Beijing
- Mazda Gives Us Another 1,000 Chances To Buy A Rota...
- Daily News Briefs: April 27, 2012
- Massage-Off: Jag, Mercedes, and Audi Seat Massager...
- Setting Music To Marques
- This Aggression Will Not Stand, Man: Portland Decl...
- Junkyard Find: 1992 Geo Prizm
- For Honda, Next Accord Must be a Hit
- Junkyard Find: 1992 Geo Prizm
- Which Cars Fit Three Car Seats?
- Gleanings Of The 2012 Beijing Auto Show: Seat Intr...
- Confirmed: 2013 Ford Mustang Shelby GT500 Rated at...
- Gleanings Of The 2012 Beijing Auto Show: Car Blogg...
- Go-To Car Music Keep Families in Harmony
- Gleanings Of The 2012 Beijing Auto Show: Toyota Op...
- Coda Withdraws DOE Loan Request Worth $334 Million
- 2012 Audi A1 Sportback First Drive: Two More Doors...
- Lamborghini’s Latest Trademark Application: “Huracán”
- 2013 Shelby GT500; 662 Horsepower, 200 MPH. WHY???
- China Gets Its Dual Clutches From The Borg
- The Acura NSX Concept Gets Painted Proper Sports-C...
- Gleanings Of The 2012 Beijing Auto Show: Victimize...
- Aston Martin Will End Current DBS Production with ...
- What's the Most Affordable Compact Crossover?
- MG’s Icon Concept Unveiled in China [Beijing Auto ...
- 2013 Toyota Land Cruiser: Car Seat Check
- Vellum Venom Vignette: 1991 Toyota Camry (emblem)
- 2013 Aston Martin DBS Spied: 550 hp and One-77 Looks
- Toyota Prices Limited-Edition Tacoma TRD T/X Baja ...
- Is Status For The Smart Or Stupid?
- 2012 Ford Focus Electric to Serve as NASCAR’s Firs...
- Daily News Briefs: April 26, 2012
- 2013 Audi Q5: First Look
- BRB Driving Police Cars
- Time Machine Dilemma: It’s 1973 and You Have Enoug...
- Chevrolet Orlando Finally Becomes Top Small Miniva...
- 2012 Buick Regal GS Automatic Tested: That’s Right...
- Automated-Vehicle Cheat Codes: How to Get the Most...
- Cars.com's 2012 Mock Draft: Top Car Prospects
- Junkyard Find: 1981 Toyota Corolla Liftback Coupe
- Cars.com Reviews the 2012 Volvo XC60
- New NHTSA Website Helps Parents Choose Right Seat
- Toyota Dear Qin Sedan and Hatchback: Don’t You Wan...
- Toyota Yundong Shuangqing Concept: What’s Happenin...
- In Hot Pursuit of Cold Milk: A Look at the New Ind...
- The Continental: Nine-Speeds Are Coming, Legalizin...
- 2013 Bugatti Veyron 16.4 Grand Sport Vitesse Drive...
- Volkswagen Launches China-Only New Lavida [Beijing...
- Jaguar/Land Rover Officially Launches Engineered t...
- Commercial Break: A Quick Example Of A Good “Gen Y...
-
▼
April
(760)
No comments:
Post a Comment