Dealers Begin Subaru BRZ Price Gouging

Well, we knew it would happen. Some dealers are already starting to ask for markups on the Subaru BRZ. And some people are dumb enough to pay them. According to an email received by Inside Line, a dealer is asking for a $5,000 "non-negotiable" markup on their BRZs. Apparently, their allocation is small (gee, wonder why!) and many of the cars have been pre-ordered. Hopefully, nobody is dumb enough to indulge this dealer. These cars are going to be readily available in a few months, once all the early adopters have flooded the forums with endless shots of stock BRZs and poorly photographed Monroney stickers. I wonder how Scion dealers will get around their "no haggle" pricing policy? Lots of dealer accessories and rust proofing, no doubt. from The Truth About Cars http://www.thetruthaboutcars.com

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