If there's one thing Europeans like, it's soccer. Or 'football,' if you want to be particular about it. If there are two things Europeans like, they're soccerball and Ford Mustangs, baby. Ford leveraged its "official vehicle supplier" position with the UEFA Champions League to promote the 2015 Mustang, including letting 500 fans preorder a car during the UEFA Champions League final. Those cars were reserved very quickly.
How quickly? Let's just say the Mustang's first recorded performance metric is impressive: It went from 0–500 reservations in 30 seconds. Preorder books opened up at the start of the Real Madrid and Atlético Madrid game, and Ford says it ultimately received over 9300 registrations from people keen on ordering one of the pony cars. The 2015 Mustang will be the first of its ilk to be officially sold across Europe; 20 countries were represented among the first 500 reservations.
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The lucky 500 who actually snagged a Mustang can look forward to a choice of a Race Red coupe or a Magnetic Silver convertible, with either the 2.3-liter turbocharged EcoBoost four or the 5.0-liter V-8. The cars will be specially equipped with SYNC, navigation, black leather seats, parking assist, chrome details, and 19-inch wheels.
from Car and Driver Blog http://ift.tt/nSHy27
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