Friday, May 30, 2014

Car2Go Vacates UK Market Due To Tradition Of Private Ownership

Car2Go London

Car-sharing service Car2Go, whose ubiquitous blue-and-white Smart Fourtwos can be seen parked on the streets of many a major city, will leave the United Kingdom market today.

Autoblog Green reports the Daimler-owned service is vacating its presence in London and Birmingham in the face of "the UK's strong culture and tradition of private vehicle ownership." While total membership is over 750,000 around the world, the U.K. campaign — which began in the autumn of 2012 — never climbed over 10,000 members between the two cities.

That said, Car2Go will still monitor changes in the market in the hopes a return will someday be possible. In the meantime, U.K. members who are registered with Daimler's moovel app and possess a valid license will be able to drive the two-tone Smarts from IKEA to Starbucks in 12 cities over in the mainland.



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