Interbrand's annual survey of Top 100 Brands lists Toyota as the most valuable car company (No. 6) with BMW and Mercedes-Benz the next most-valuable brands at Nos. 11 and 12, respectively. Volkswagen's brand declined 9 percent, according to the survey, down to No. 35.
Mini entered the list for the first time at No. 98. Nissan was among the list's significant gainers, gaining 19 percent and moving up to No. 49 on the list.
Apple was listed No. 1, ahead of Google and Coca-Cola. Apple's brand value was estimated by the survey at $170 million.
According to Interbrand, automotive and technology companies comprised more than one-third of the total value of the brands listed in the top 100.
Among the automakers included on the list:
• Toyota (No. 6)
• BMW (No. 11)
• Mercedes-Benz (No. 12)
• Honda (No. 19)
• Volkswagen (No. 35)
• Ford (No. 38)
• Hyundai (No. 39)
• Audi (No. 44)
• Nissan (No. 49)
• Porsche (No. 56)
• Kia (No. 74)
• Chevrolet (No. 85)
• Land Rover (No. 87)
• Mini (No. 98)
The survey's methodology calculates the financial performance of the brand, the brand's overall influence and the profit potential of the brand.
[Photo: Museo Subacuático de Arte]
The post Interbrand: Toyota Most Valuable Car Brand, Volkswagen Sinks appeared first on The Truth About Cars.
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