The company formerly known as Fisker will now be called Karma Automotive, AutoGuide reported.
The name comes from the formerly defunct automaker's only production model, which the company says it will relaunch in 2016 from its California factory. (Will it be called the Karma Karma?) The company, which was purchased by Chinese businessman Lu Guanqiu, may be shedding its namesake and ties with former founder, designer Henrik Fisker, in an effort to disassociate itself from the former car's famous failing.
According to the report, Karma will continue preparing its second, all-electric model, reportedly called the Atlantic. Thankfully, the company's website (The New Fisker redirects to Karma Automotive) tells us how much thought went into its logo without mentioning much about its new cars.
Our new logo makes a statement. Clean, elegant, modern in its simplicity. An imperfect ring, representing constant effort towards unattainable perfection, encircling the earth. With a spark of sun, the eternal symbol of endlessly renewable energy.
The site is also scattered with sales pitches from the "Glengarry Glen Ross" Blake method.
We will say it over and over again. We are not for everybody, and we never will be.
No one NEEDS a product like this to get from Point A to Point B. We exist for those who HAVE TO HAVE ONE. There are plenty of exceptional cars out there for the rest of you.
Put that coffee down!
(I made one of those up.)
The post Fisker Changes Name to Karma, Hopes You'll Remember What That Is appeared first on The Truth About Cars.
from The Truth About Cars http://ift.tt/Jh8LjA
Put the internet to work for you.
No comments:
Post a Comment