Thursday, May 1, 2014

Walmart Unveils Online One-Stop Auto Insurance Venture

Walmart Storefront at Night

Walmart is the home of low prices on many, many things, from clothes and groceries, to televisions and tires. The retailer also offers a number of financial services, such as prepaid debit cards and money transfers. And of course, they're even experimenting with heavy-duty truck design for better fuel economy.

As of this week, though, Walmart shoppers can add one more item to their list: Auto insurance.

Detroit Free Press reports Walmart is partnering with price-comparison and shopping website AutoInsurance.com, the latter born out of talks with parent company Tranzutary Insurance Solutions to provide the former's customer base with a one-stop solution for comparing and purchasing policies online. The service is just now exiting the pilot phase in Pennsylvania, entering additional markets in Louisiana, Mississippi, Missouri, Oklahoma, Texas, Tennessee and Walmart's home state of Arkansas this week prior to a full nationwide rollout later this year.

Though Walmart doesn't operate AutoInsurance.com, the retailer will heavily market its newest financial offering at the front of the store, selected aisles and online through its own website. Plans offered include those from Progressive, Esurance, Travelers and Safeco.

As for the average annual savings Walmart shoppers would gain from buying their auto policies with their new laptops and Monsters High dolls, Pennsylvania shoppers surveyed claimed to have saved $1,100 annually by going through Walmart's latest financial venture.



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