Chrysler's short-lived and amazingly unsuccessful run at an SRT "brand" is over.
Existing SRT products will be folded into Dodge and become the "Dodge SRT xxxx". Obviously, the Viper will become a Dodge again — which is good news to people who are "Dodge Viper" fans — but there's also apparently an SRT Journey on the way.
The SRT brand always felt like a bridge too far, the same way "RAM Trucks" feels a little odd. The fact that you couldn't find a Dodge Challenger SRT on the Dodge website, for example, was more confusing to customers than anything else.
Now we're firmly back in black. Or red.
from The Truth About Cars http://ift.tt/Jh8LjA
Put the internet to work for you.
No comments:
Post a Comment