The amount of time it takes to sell a new vehicle is usually a good indicator of demand for that model and gives a slightly different perspective from the more traditional number of days supply statistic. The average time that new cars and light trucks spent on U.S. dealer lots last month, 56 days, was up slightly from March's 51 days, which was the same average selling time in April of 2013. Cars.com's Kicking Tires blog has compiled lists of both the fastest selling vehicles in April as well as the cars that have lingered on the lots perhaps a bit past their shelf date. The ten fastest selling cars averaged just under 11 days from the time they rolled off their transporters until they were driven home by happy customers. The ten slowest selling cars took an average of 5 months to sell. The slowest selling car in America in April was the 2014 BMW 640i xDrive coupe, which sat on Dealer lots an average of 205 days. The two quickest selling cars were Subarus, the 2015 Forester and 2015 WRX, which both took an average of just 7 days to sell.
Complete lists after the break.
The presence of Subarus at the top of the fast-selling list shouldn't come as a surprise as the company as gone from strength to strength in North America over the past few years. Demand for their own cars in North America is one reason why Fuji Heavy Industries, Subaru's corporate parent, will discontinue building Camrys under contract to Toyota in their Indiana plant. The fact that BMW has four of the ten slowest selling vehicles (including the MINI Paceman) may be evidence that BMW's business model of churning out additional models for narrower and narrower niches has its limits.
Kicking Tires excluded limited editions, exotics and other cars that don't pass a certain threshold of sales from the list of fastest sellers, while the slowest sellers list includes all models.
April's 20 fastest selling cars:
2015 Subaru Forester: 7 days
2015 Subaru WRX: 7 days
2014 Land Rover Range Rover: 8 days
2014 Land Rover Range Rover Sport: 10 days
2015 Lexus RX 350: 11 days
2015 Mercedes-Benz GL450: 11 days
2015 Chevrolet Suburban 1500: 13 days
2014 Toyota Highlander: 13 days
2014 Audi Q5: 14 days
2014 Chevrolet Corvette coupe: 14 days
2014 Nissan Rogue: 14 days
2015 Audi A3: 16 days
2014 Mercedes-Benz S550: 16 days
2014 Toyota Tacoma crew cab: 16 days
2015 Chevrolet Silverado 2500 HD crew cab: 17 days
2014 GMC Sierra Denali crew cab: 17 days
2014 Lexus GX 460: 17 days
2015 Mazda CX-5: 18 days
2014 BMW X5: 18 days
2014 Toyota Tacoma four-door extended cab: 18 days
The 10 slowest selling car in April:
2014 BMW 640i xDrive coupe: 205 days
2014 Mercedes-Benz E400 Hybrid: 179 days
2014 Jaguar F-Type convertible: 157 days
2014 Infiniti Q60 coupe: 157 days
2014 BMW M6 convertible: 143 days
2014 Mitsubishi Outlander: 141 days
2014 Jaguar F-Type S convertible: 140 days
2014 Acura RLX: 135 days
2014 BMW 650i xDrive Gran Coupe: 133 days
2014 Mini Paceman: 129 days
Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don't worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS
from The Truth About Cars http://ift.tt/Jh8LjA
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