Friday, May 9, 2014

Former GM PR Exec Steve Harris Returns Under Ignition Recall Fallout

GM RenCen

Detroit Free Press reports former General Motors vice president of communications Steve Harris has been called out of retirement to help guide his former employer through the fallout of the February 2014 ignition recall crisis "for a limited time." According to spokesman Greg Martin, Harris' "deep background with GM and proven experience" will be of great benefit to the company. His second return the company — the first in 2006 at the request of then-CEO Rick Wagoner after leaving in 2003 — comes on the heels of successor Selim Bingol's resignation in April of this year.

Regarding the switch itself, Autoblog reports testing of the recommended temporary fix — using the key with nothing attached — conducted by both the automaker and the U.S. Department of Transportation have shown the cars can be driven safely as-is. In addition, Secretary of Transportation Anthony Foxx responded to the call by Senators Edward Markey of Massachusetts and Richard Blumenthal of Connecticut to order GM to pull the 2.6 million affected vehicles off the road until they are repaired, stating that "such an action is not necessary at this time," and that the National Highway Traffic Safety Administration "is satisfied" with the temporary solution proposed by GM.

In lawsuit news, Automotive News reports the automaker is seeking shelter from a group of customers seeking information on its handling of the ongoing recall in a federal court in Texas. The judge reviewing the 60 suits against the company has stated he would consider such requests from the plaintiffs while deciding if their demands are lawful, while GM says such evidence should be "scheduled in a coordinated fashion" after consolidation of all suits pending.

Finally, GM, its dealers, and its customer base may have to traverse a long, hard road out of hell before everything settles down around the main recall and subsequent recalls that have come over the past few months. Detroit Free Press says the automaker will need 9 million parts from its suppliers — from new ignitions to power steering motors — and several months to repair all affected vehicles dropped off at its 4,300-strong dealership network. The wait alone for parts to arrive may take as much as four weeks to arrive for some dealers, as Delphi and other suppliers are ramping up production to meet demand.



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