Why There’s No Powershift Option On The Ford Fiesta Ecoboost

During the launch of the Ford Fiesta 1.0L Ecoboost, multiple outlets ran articles parroting Ford's PR line about the lack of an automatic transmission. Apparently, Ford declined to offer an automatic or Powershift dual-clutch gearbox on the 3-cylinder Fiesta since a two-pedal option would run counter to the 1.0L's stated mission of being both fun to drive and good on gas. Not so, says a supplier source. According to them, there were plans to offer such a combination, but the combo was axed due to "customer expectations" not being met. What does that mean? The performance, ride and NVH characteristics were far below what was considered acceptable, and therefore the decision was made to offer the 3-cylinder with 3-pedals, and no fewer. from The Truth About Cars http://www.thetruthaboutcars.com

Put the internet to work for you. via Personal Recipe 680102