Friday, May 31, 2013

Mark Templin Wants To Set New Lexus Record

2013-Lexus-LS600 - Picture courtesy zercustoms.com

Toyota has a "good chance" of selling a record number of luxury Lexus vehicles this year, Mark Templin, executive vice president of Lexus International, told Reuters.  With a weaker yen, those mostly made-in-Japan cars might actually turn a profit.

Lexus makes more than 80 percent of its vehicles in Japan, and then exports nearly 90 percent of these cars. Toyota sold a record 518,200 Lexus vehicles worldwide in 2007, and Mark Templin wants to beat that.

Meanwhile in China, Lexus  will hold-off shifting any production there despite rivals' drive for bigger slices of its fast-growing premium segment, Templin told the Wall Street Journal.

Lexus was the top selling luxury brand in the United States until 2011, when a huge earthquake and tsunami in Japan affected production. Lexus already dropped off the Radar screen of Bloomberg, which made it its mission to track who sells the mostest "luxury" cars.



from The Truth About Cars http://www.thetruthaboutcars.com




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