Ferrari Scales Back Production, Says No To EVs, SUVs

Ferrari will be scaling back production in 2013, in an effort to help retain some of the brand's exclusivity. Reuters reports that Ferrari will build fewer than 7,000 cars this year, despite selling over 7,300 in 2012. Speaking to British publication AutoExpress, Ferrari head Luca di Montezemolo said "Our exclusivity is the brand's equity…those who buy a Ferrari buy a dream and we want to ensure that we preserve that dream. In 2013 we decided to manufacture a lower number cars than last year. We want to prove that selling less cars can still increase profits – despite the trend in the market" Also ruled out by di Montezemolo were an SUV and a pure electric vehicle, stating  he would "never build an all-electric car as long as I am chairman of the company". from The Truth About Cars http://www.thetruthaboutcars.com

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