Thursday, April 25, 2013

Toyota ME.WE Concept: Toyota Gets Weird

Toyota ME.WE concept

Leave it to Toyota to build a plastic-wrapped electric eco-box on wheels from a mission statement about freedom, lightness, and fighting back against the mountain of constraints faced by modern vehicles. The odd-looking vehicle in question springs from a collaboration between Toyota's European design operations and noted industrial designer Jean-Marie Massaud, and is called the ME.WE concept. Literally sheathed in recyclable polypropylene and vaguely resembling an oversized, motorized Styrofoam cooler with a pair of futons inside, the ME.WE is what happens when Toyota tries letting its hair down. READ MORE ››

 



from Car and Driver Blog http://blog.caranddriver.com




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