Friday, November 2, 2012

Marchionne Kills Lancia

Sergio Marchionne announced a drastic reorganization of Fiat. In a teleconference today, Marchionne announced the end of Lancia among a wide-ranging change of the company's brand and model strategy.

According to a report in Automobilwoche.de [sub], the changes are:

  • Lancia will be terminated.
  • Alfa Romeo and Maserati will target  the premium segment.
  • Fiat will focus on the Fiat 500 and the Panda. In a strategy similar to BMW's Mini, a number of derivatives will be built. Fiat turns into a small car brand.
  • Jeep will broaden its product portfolio and its global reach.

For this and next year, Fiat-Chrysler expects  an operative loss of $900 million. Marchionne does not expect a profit before 2015 or 2016, Automobilwoche says.



from The Truth About Cars http://www.thetruthaboutcars.com




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