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BMW will enter marketing history by bringing McDonalds to the automotive industry. Just like McD took one food platform as the basis of a panoply of products (Hamburger, Cheeseburger, Double Cheseburger, McDouble, Daily Double) BMW's MINI perfects the art and science of mass customization. The latest iteration: The long awaited Mini Paceman, debuting for North America at the Los Angeles Auto Show.
At a base U.S. price of $23,900, the Mini Paceman offers "powerful, dynamically stretched coupe lines and the hallmark MINI go-kart feeling" on a lowered sports suspension and optional all-wheel drive.
We celebrate this momentous occasion with a maxi-sized picture library, a small selection of hundreds offered by BMW. The MINI Paceman will go on sale beginning March 16, 2013. You want fries with that?
                          from The Truth About Cars http://www.thetruthaboutcars.com | |||
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Wednesday, November 28, 2012
BMW Maximizes Mini Investment. With The Mini Paceman
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